This will be a quick and mostly dirty little guide, rant, piece... call it what you will regarding the massive amount of queries we get from people wanting everything for basically nothing.
No more dammit! I am putting my foot down today.
Seriously though, if I had a $1 for every person asking me if they can have my services, mainly YouTube Views just because another supplier sells it cheaper, for next to nothing, I will be able to buy that Lego Batman car set that I have been eyeing at Toy Kingdom.
This is what I received from a client just a few minutes ago:
"Hello Can you give me a good price for views? In Poland, someone has an offer of 1 million - 1800 zł (428 USD)
Argh! The bane of my existence!
With that, I have decided to just get the proverbial elephant out of the room and make a few things clear. I may or may not refer to some competitors, it all depends on how things go.
Goddammit, let's just get started, shall we...!?
I have been doing this a while now. Quite a while to be honest and have a pretty good grasp on what is going on in this wonderfully volatile industry we find ourselves in.
As I mentioned above, I get BOMBARDED by people, mostly Indians (remember the name dropping?) who demand everything for pretty much nothing.
While I am a fan of negotiations (or I should say that my girlfriend is), for the love of God, please know what you are negotiating for.
I recently bought a new car. Fancy, Schmancy 2017 BMW M140i. So what. Why am I telling you this? Simple. When I wrote off my Volvo, I had no choice but to find a new car.
Initially wanting to buy the Audi S3 Sportback, I didn't go to BMW and say, "Hey BMW Sales Dude, I can get the Audi S3 for $10,000 cheaper than the BMW. Give me an immediate discount.".
That would be idiotic, and the sales person would have laughed at me. It's not a direct comparison. Had I gone to another BMW dealership, saying the same thing... different story!
My point here being that when you try to negotiate, compare apples with apples.
Don't make an ass of yourself and compare a sound system to a bloody toaster.
Let me specifically talk about YouTube Views since that is our speciality and I know a shitton about them.
We here at CSA sell quality. That's our thing. You won't find cheap, low quality, low retention, mobile only views that will do nothing but hurt your reputation. Other "suppliers" on the other hand, erm... not so much.
See, 90% of the so-called "suppliers" resell these low-quality views and they know ABSOLUTELY nothing about what they are selling. They come to us wanting it for next to nothing, but then when asked about the analytics, they are at a loss for words. Sigh...
Long rant to get to a short point really, but please person reading this, do not only yourself a favour but also the soul who's time you are going to waste the courtesy of at least knowing what it is that you are getting vs. what you are wanting. From there, by all means, let's talk numbers.
The same goes for Trending services. Sure Mr Singh from Mumbai can do some trending cheaper than chips, BUT again let's be clear here. He CANNOT guarantee placement. We can. This is why we charge more. The difference should be quite apparent.
On the other hand, should you do the direct opposite, I will gladly send you to QQTube. Or wait, no. I like you. Kinda. Sorry about that... I'll think of another solution.
To finish off, let me once again, do what no other supplier is capable of or will do. That is showing you exactly what you are getting when you sign up for a campaign with us.
Benefits will be listed at the end of this post.
Expected Analytics: (Nobody does this)
Average Watch-Time / Absolute Retention
As you can see (if you made it this far), our views are just so much better than what every other so called supplier supplies. Further to that...
We know what we sell.
We know what the client needs.
We know what analytics to look for.
We know what works.
We know what doesn't.
We are awesome (YUP!).
You owe it to yourself and your client to do the same.