It's been way too long, and so I felt I had to make it up by providing two amazing things for you today. My title kinda gives any chance of a surprise away, however that doesn't mean there won't be some gold in today's release.
Custom YouTube Speeds Available
Yup, that's right. You are now able to choose at what speeds you would like views to be sent to your videos. We've been inundated with people asking for drip-feed views so that they can get local businesses interested as well as people asking for weird ass numbers like 53,456 views per day.
You're now able to choose between 500 views per day up to 100,000 views per day. Pretty simple and straightforward really.
As for my YouTube Ranking Factors Tip / Explanation... Grab a coffee, sit back and take it all in. This is the start of more to come.
You’ll need a basic understanding of how YouTube’s algorithm works. The most important thing to understand
about YouTube SEO is this:
YouTube wants to show their users the BEST video at any given moment.
Google wants to show their users the best result. YouTube wants to show their users the best result.
But there’s one BIG difference between Google and YouTube:
How they evaluate content.
Google largely uses backlinks to determine the quality of a piece of content. The more backlinks a page has pointing to it, in general, the better it will rank.
YouTube is totally different.
Instead of backlinks, YouTube measures how people interact with your video.
Let’s take a look at each of YouTube’s 4 most influential ranking factors.
RANKING FACTOR #1:
Audience retention is simple:
It’s the percentage of your video that people watch. Obviously, the higher your audience retention, the better. YouTube LOVES this metric because it gives them an accurate indicator of video quality.
After all, people don’t tend to watch 90%+ of a crappy video. It’s also a metric that’s difficult to game these days, but we're getting closer and closer. More on that in subsequent emails.
RANKING FACTOR #2:
Total Watch Time
This is YouTube’s #1 most important ranking signal. “We value watch time.” Kinda old news, but still very relevant.
Total Watch Time is the total amount of time people have spent watching your video over its lifetime.
This video has racked up 571,712 minutes of Total Watch Time since I first published it.
The higher this number, the better.
Why is this ranking factor so important to YouTube?
Like with audience retention, this metric is hard to game. That's where we come in. With more and more improvements to our systems, we'll once again be able to do long videos with higher retention and watch times.
Total Watch Time is an even BETTER indicator of video quality than audience retention. This metric measures the actual amount of time that people spend watching your video.
Consider this example:
You load a 15 second video. Your video is watched for 11 seconds. Your Audience Retention is an amazing 73%! But your Total Watch Time will be extremely low because the average viewer only watches for 11 seconds before clicking away.
Videos with high Total Watch Time benefit YouTube. The more time someone spends on YouTube, the more money they make (from advertising). So it makes sense that they would promote videos that keep people on YouTube.
When you create a video that keeps people watching, you give YouTube what it wants. In exchange, they’ll promote your videos without you needing to do anything.
RANKING FACTOR #3:
They want to see that people actively engage with your video. Specifically, they measure how many people:
Like, Comment, Subscribe, Share and Add your videos to a Playlist.
The more of these signals YouTube sees, the more they know that your video is keeping their users engaged on the platform.
RANKING FACTOR #4:
For YouTube to show your video to people, it needs to understand what your video is all about. I’m talking about video things like video titles, descriptions and tags. Unfortunately, most people optimize their videos the wrong way.
I messed this up when I first started with YouTube SEO.
The second part of this release will be done in the coming week. See this as a bit of a "carrot in front of the donkey".
Part 2... Coming Soon!