Releases tagged: ranking

Claim Social Authority April 11th, 2018

Update: Still The Best YouTube Dudes In the Industry + YouTube Ranking / Suggested Views Guide

So imagine driving as much as six, seven, even 800 views per day with just one video. Pretty cool hey?

Here's how I've done that and you can too by triggering the YouTube suggested video algorithm.

*Now, I just have to be clear that results may vary and that although these tips cannot guarantee this, they are pretty damn powerful!

Furthermore, no other YouTube Supplier shares gold like this. Nobody. Heck, 99% of the so-called "suppliers" are resellers who have no clue what they resell or how YouTube actually works. This is a sad reality, but a reality nonetheless.

As you've come to know, we here at CSA do things differently. We care. We research. We test. We improve. We share and we sure as shit have your best interest at heart!

With that out the way, let's get cracking.

Oh and this is what real organic views look like... natural.

The secret lies in these five words written by a Google engineer:

"...expected watch time per impression."

Now those five words come from a white paper that was written on the YouTube suggested video algorithm. So pay attention...

Check this out; our final ranking objective is continually being turned based on live A/B split testing but is a simple function of expected watch time per impression.

Now a video with 10,000 views is measured the same as a video with 100 views.

Furthermore, the video with 10,000 views doesn't gain any advantage or boost. For example, imagine two videos that are listed in the suggested location on the video watch page.

Both videos receive 100 impressions from YouTube each day. Now, it's important to note; an impression is just YouTube refreshing the page. When you land on a page, the page loads, and that's an impression. If nobody clicks on your video, that's still counted as an impression, and it's vital to this study.

Now, video A, the video listed at the top of suggested videos, gets five clicks per day and has an average view duration of five minutes.

Five views times a five-minute view duration equals 25 minutes of watch time per 100 impressions.

Now, video B gets clicked 15 times a day, it has thus 15 views a day and has an average view duration of four minutes. Therefore, video B is the clear winner with 60 minutes expected watch time per 100 impressions.

This is why you don't necessarily need to have a lot of views to get into suggested videos, but you do need two things.

You need, number one, people to click on your thumbnail, your video.

Number two, it's essential that you have high watch time metrics associated with the video you publish. These following steps will make it a reality.

Step Number One

Publish a watch time winner.

You see, YouTube has gone on record and said the following, "Videos with consistently high audience retention and watch time have the potential to show up more frequently in search and suggested locations on YouTube."

In this example, my video, has above average relative audience retention. Yet again in this example, you can see where this video has high view duration as well as high average audience retention.

This is why so many fail. Videos don't have the required watch time metrics to get into suggested videos.

The secret lies in that last statement. Required watch time metrics.

A question I get often is: What is good audience retention?

The answer is based on the videos that are already ranking or showing up in suggested locations based on the topic of the video you want to publish.

Thus, by being strategic, by being specific on YouTube, we can identify topics that are much easier to rank for, to show up in suggested videos. Well, theoretically at least.

It brings up to step number two.

Step Number 2

In step number two, we will leverage the 5/10 ritual.

Why 5/10?

It's all about identifying videos that are showing up in suggested and being able to drive between 5% and 10% of the views they've already accumulated within the first two weeks of your video's release.

Let me explain.

Let's say I'm thinking of publishing a video on Fortnite (apparently its pretty big... dunno) and I want to target "LetsPlay Fortnite". I go to YouTube and search "LetsPlay Fortnite".

Now, because we're targeting suggested videos, the next step would be to click on either the first or the second videos that are ranking in search for "LetsPlay Fortnite". I would pay attention to the videos that are showing up in the suggested videos location, and I want to identify the video with the lowest amount of views.

At the time of this writing, that's a video with 194,000 views. That's a shitton of views. Thus, the 5/10 ritual would require that my video drives a minimum of 9,700 views within the first two weeks of its release. That's a lot of views, but if I feel I can achieve that, I move on to the next step targeting "LetsPlay Fortnite".

However, let's say you don't have that kind of authority, you can't drive those views, you think of another search term that would still focus around Fortnite, in this case, "port a fort gameplay", and then you go through the process again.

In this example, the video with the least views in the suggested video location has just over 4,000 views. Thus, my video would need to drive around 400 views within the first few weeks of its release.

This is a huge difference. 400 views in a few weeks or 9,700.

Remember though that, if your channel is brand new and if you're struggling to drive those views, pay attention and apply this same strategy.

I've got some additional tips for you as we move forward.

The first step is to get ranked and searched, which we'll talk about in just a bit, and that allows you to eventually get into suggested videos, and it doesn't take a whole lot of time.

Some awesome rankings from clients:



It can take maybe three to five weeks. This is the path to success.

First, you target keyword phrases repeatedly.

Second, you rank in search.

Third, you begin to drive views and then those views, then number four, help you get into suggested video views.

Very powerful stuff this is!

As you follow this blueprint, do not go back and change your metadata. Don't change your title, description or your tags.

Give it time.

The reason why is time and time again, I've seen after a number of weeks, a few months, my videos do get into suggested videos.

I drive a lot more views.

What you don't want to do is mess around with metadata. That could potentially set the clock back and hurt your ability to rank.

Step three is video optimisation.

This formula relies on views that you'll drive through search and so, it's important that you rank your videos. We'll leverage relevancy because it's the "easy" button on YouTube.

Keep reading; you don't want to miss this.

Now defined, relevance means "closely connected". And according to that Google engineer that I mentioned earlier, relevance is important on YouTube.

In fact, you'll notice that YouTube search results are sorted by relevance.

Relevance is the YouTube easy button.

Leverage it by simply beginning your video title with the search term you targeted from the previous step. However, you want to structure your video titles to contain two elements.

One is the exact keyword phrase you identified from our previous step.

Two, a buzz-worthy phrase or an emotional trigger.

Example:

"Symptoms of Depression | 5 SCARY Signs That You May Have Depression"

Think about incorporating buzz words like unbelievable, secret, dirty little secrets, you won't believe, buyer beware, scary etc.

Furthermore, you don't want to JUST incorporate these kinds of phrases in your titles. You want to make them part of the language you use in your video.

For example, would you like to learn about losing weight or would you rather discover the missing link to losing 15 pounds in the next 30 days?

Step number four

Meeting the watch time winner requirements, plus a few other elements that are important too.

First off, the topic of your video should be a channel winner. What I mean by that is you want to really test out, try different topics on your channel.

For example, if you're a gaming channel you could publish news updates about your game, you could create "how to" videos, that's two types, and you could "livestream" or do "let's plays".

So in essence, three different types of videos on your channel.

You really want to focus on content, type, or style that has done well for you in the past. Very important.

Also important, an evergreen topic. What I mean by that is one that people will be interested in in the weeks, months, in the years to come. Our goal is to publish a video that drives views for that same kind of a time span, weeks, months, and years into the future.

Next up is view velocity.

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Now, before I get into this... we're the only real supplier who delivers Organic Dripfed Views that one would add after the initial boost to keep the momentum going.

We do offer services to do the initial boost as well as the maintenance thereof inside the panel.

SHAMELESS PLUG COMPLETE:

You want to make sure you drive as many views to your new video in the first 24 hours of its release as possible.

Share your video on Reddit, Twitter, Facebook, etc. If you've got a list, send out an email about your new video to your list.

When YouTube sees more people checking out a video in the first 24 hours of its release, it's likely gonna respond by pushing that video out to more people and ranking it higher in search and suggested locations on YouTube.

Make sure you get people to comment and REPLY TO EACH COMMENT. I see so many people not doing this. Don't think you or your channels are too big not to reply to comments. Trust me on this one!

Next up is a longer average view duration.

Your goal is to have the longest average view duration you can or to publish a video that is a standout hit.

Again, longer is better.

The reason why is, remember earlier we talked about expected watch time per impression? Obviously, when somebody clicks, and they watch for an extended period of time, that really boosts your expected watch time per impression.

Now obviously publishing a longer video can lead to a longer view duration, but take the time to plan out and keep the viewers engaged.

Incorporate B-roll, sound effects and some graphics.

Really move through your script and share a lot of details. That will help keep the view duration high.

The same thing can be said for audience retention. I've got some tips coming up on that in just a minute.

Step five

Best practices when it comes to end-screens, playlists, and tags.

Let's get started with tags.

First off, really simple, create two tags you use across all your videos.

That'll help YouTube see that it's part of your channel, and so on.

I just use my channel name and stuff that always identifies with me.

That's it.

Back in the day, this helped quite a bit with suggested video locations, but this is 2018, and the practice and the idea of just adding tags alone is not enough.

However, those other tips I shared will make it happen.

Okay, so playlists.

YouTube has gone on record saying that when you create a playlist, that is an official playlist that's gonna help keep more of your videos in suggested videos.

In other words, you'll drive more views to your videos. Very powerful, so, make sure you add your videos to an official playlist.

If you're not using end-screens, make sure you do just that. You want to incorporate two video elements.

One is the most recent videos.

This will help boost views to your most recent video, and we talked about how important that is, the whole view velocity.

The second element you want to include is best for the viewer. This will ensure that YouTube selects the video it thinks the viewer wants to watch next, and that will help keep people on your channel, extend the viewing session, et cetera.

What's powerful when it comes to those watch time metrics is how you structure your video.

That's pretty much that for this little guide.

Follow the steps, do the research, reap the rewards.

Till next time.

Ciao

PS: Lastly, I need some feedback. Would you be interested in the following:

  1. Real subs directly from your video?
  2. Full Ranking Campaign (includes optimisation, views, likes, shares, subs from views and real comments)?

Would love to get some feedback as to whether those would "tickle your fancy" as it seems that there is quite the need for that.

Website:

https://www.claimsocialauthority.com

Snazzy Panel:


https://clients.claimsocialauthority.com